Mission Statement:  REA Energy Cooperative, Inc., a member-owned and consumer-driven electric cooperative, will provide quality electric service at a competitive price.  Its board and management will work together, as a team, to improve the quality of rural life, now and in the future, by following cooperative principles, promoting economic development, and any other means that may benefit its consumer-members.

Vision Statement:  REA Energy Cooperative, Inc. will strive to become a major player in the electric industry by focusing on providing quality, reliable electric service and products to satisfy the needs of our consumers and member-owners.   REA Energy Cooperative, Inc. will strive to be successful by developing a positive image in the communities we serve, by remaining competitive with cooperation from other Cooperatives, by exploring the use of a subsidiary, and by adapting to changes in the business climate to benefit the consumer-members of the Cooperative.